The New Frontier in Price Optimization

Professor of Engineering Systems at MIT and the Co-Director of Leaders for Global Operations, Dr. Simchi-Levi's research currently focuses on developing and implementing robust and efficient techniques for logistics and manufacturing systems. He has published widely in professional journals on both practical and theoretical aspects of logistics and supply chain management.

Dr. Simchi-Levi co-authored The Logic of Logistics, Designing and Managing the Supply Chain—which received several awards, and has been translated into four languages—and Managing the Supply Chain: The Definitive Guide for the Supply Chain Professional, which serves as a reference for those involved in any one of the processes that make up the supply chain.

He has been the principal investigator for more than five million dollars in funded academic research. He is the Editor-in-Chief of Operations Research, the flagship journal of INFORMS; the former Editor-in-Chief of Naval Research Logistics; and a member of the board for several scientific journals including Management ScienceNetworksTransportation Science and Telecommunication Systems, as well as a former Area Editor of Transportation for Operations Research.

He is the founder and chairman of LogicTools (, a company that provides Decision Support Systems and professional services for supply chain planning. Clients include Caterpillar, ConAgra, Kraft Foods, Mercer Management, Ryder, SC Johnson, UPS, U.S. Postal Service, and Walgreens to name a few.

Professor Simchi-Levi has consulted and collaborated extensively with private and public organizations. He is one of the developers of a Decision Support System for school bus routing used by New York City Board of Education to route and schedule school buses throughout the five boroughs in New York City. The system won the first place prize in the 1994 Win World Competition for the Public Sector.

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