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IBM Smarter Analytics Customer Success Story

Integrated Approach to Smarter Analytics - At Westfield Insurance Company
Learn how Westfield Insurance developed an award-winning, business-led smarter analytics competency

July 25 at noon eastern daylight time (EDT)

Analytics are helping 58 percent of organizations across industries create a competitive advantage—typically doubling an organization’s chance of substantially outperforming peers.1 Yet performance improvements don’t happen at the flip of a switch. They require strategic changes in culture as much as people, processes and technology. The data-driven insurance industry provides a prime example.

Learn how an enterprise business intelligence (BI) solution that can deliver an accurate, common data set from repositories across the enterprise has helped IBM client Westfield Insurance improve customer service, sales performance and risk selection—and win a 2011 Best Practice Award in the Enterprise BI category from TDWI.2

The Smarter analytics in insurance – a case study in maturing business analytics in insurance web seminar will examine the critical success factors of the Westfield Insurance business-led, integrated analytics and business intelligence strategy, including:

  • Collaborative and iterative design
  • Enterprisewide data governance
  • An analyst center of excellence
  • An integrated organizationwide effort

Don’t miss this valuable opportunity to hear about proven best practices for enterprise BI.

1 MIT Sloan Management Review in collaboration with IBM Institute for Business Value, Analytics: The Widening Divide—How companies are achieving competitive advantage through analytics, David Kiron and others, Fall 2011.
2 “TDWI Best Practice Awards 2011 Winner Summaries,” TDWI, August 2011.

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Craig Bedell, ARM
Worldwide Insurance Industry Executive, IBM Business Analytics and Optimization
Elizabeth Riczko, FCAS, MAAA
Group Analytics Leader, Westfield Group