Smarter Consumer Products Virtual Briefing Center
The Consumer Products Virtual Briefing Center is your gateway to IBM’s innovation, thought leadership and solutions expertise for the consumer products industry. Here, we share new ideas and creative approaches to help make your business smarter, enabling it to grow amid the many challenges facing this dynamic field.
Come, let us help you explore deeper, by sharing the experiences of our industry experts via knowledge areas enabling you to address specific solutions regarding your business.
- Consumer Marketing: A vision for Consumer Products companies that provides a holistic, integrated information platform that addresses the analytic needs of marketing, sales and supply chain.
- Customer Collaboration: Collaborating with channel partners to align execution and priorities focused on the right product at the right time to the consumer.
- Supply Networks and Manufacturing: Provides the ability to accommodate new data feeds, tighter harmonization between planning and execution, and leverages advanced visibility and analytics to enable today's best-in-class companies to build "smarter" supply chains.
- Enterprise Information Management: Delivers fully integrated data from internal and external sources to provide superior insights for all areas of the CP organization in a consistent, robust, and accurate fashion.