In this free Cars.com webinar, Trainers Ed Woelfle and Jack Simmons discuss how seven common online measurement missteps may be damaging your dealership's bottom line. Whether your store is affected by just one or all seven, this session will help get your dealership on track and prepared for success with today's car shopper.
Dealers who watch this webinar will:
- Learn how common measurement myths may be costing their store sales and revenue
- Understand which metrics matter today given changes in shopping behavior
- Gain a strong foundation for looking at their business differently, including evolving dealership processes and making more effective marketing decisions