New mobile, digital and social technology has helped influence a new generation of customers, the Millennials. With unprecedented access to information, this empowered group of individuals is the most diverse, educated and demanding yet. This presents a set of unique challenges—and real opportunities—for banks and other financial organizations.
Join IBM on May 1st in the Virtual Briefing Center, when a panel of industry experts will share how to drive loyalty with Millennials and enhance business performance. Topics under discussion include:
In the Virtual Lounge afterwards, the panelists will be on hand to answer any questions that you have on the best ways to connect with today’s millennial generation.
Futurecast Series from IBM: “Marketing to the Millennials”
Virtual Doors Open on
May 1, 2013 12:45PM ET
Event Begins on
May 1, 2013 1:00PM ET