Remember me
Lessons in Analytics Strategy: Takeaways from the Sports Data Revolution

The sports industry has been a pioneer in the data revolution, and there is much that we can learn about analytics management from studying it. Although decision making in sports is different from that of other industries, the similarities can reveal how analytics, if effectively deployed, can lead to better decisions and more successful organizations. Join us for a complimentary webinar:



July 12, 2017

12:00 p.m. – 1:00 p.m. EDT

Speaker: MIT Sloan Senior Lecturer Ben Shields

Followed by a Live Q&A on Facebook



This webinar will:

  • Tell the story of the data revolution in sports—how sports organizations are using data to make better decisions both on and off the field.
  • Share best practices that executives can apply in other industries, including how analytics can play a role in an organization’s overall decision-making process.
  • Help executives understand how to make their foray into analytics management.


Ben Shields is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management. His research focuses on the intersection of social media technologies, data analytics, and audience behavior in the sports, media, and entertainment industries. He’s written three books: The Elusive Fan, The Sports Strategist, and, most recently, Social Media Management: Persuasion in Networked Culture. Shields previously served as the Director of Social Media and Marketing at ESPN.


We also invite you to learn more about Shields’s new program, Analytics Management: Business Lessons from the Sports Data Revolution, offered October 1819, 2017, at MIT Sloan Executive Education.



Event Registration

To start registration, please enter your details below and click Continue.

Senior Lecturer