Creating a Differentiated Shopping Experience Using Customer Analytics
Moderator: Paul Hoy, Worldwide Industrial and Distribution Sector Executive, IBM Business Analytics
Brian Kilcourse, Managing Partner, RSR Research Services
Patricia Vekich Waldron, Worldwide Retail Business Analytics and Optimization Portfolio Leader, IBM
Clement Salvaire, Sales and Marketing Director, PhotoBox, Inc
Delivering an integrated, informative and unique customer experience remains the top of retailer’s priorities for 2012. Our panel of thought leaders will share research analysis, their perspectives and recommendations on how to:
• Gain insight into customer perceptions of service, store, products and merchandising
• Predict and influence your customer’s next actions
• Overcome challenges and identify opportunities for using customer analytics
Learn how Papa Gino’s is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns by:
• Coordinating and delivering business insight across finance and operations
• Understanding sales patterns, consumer behavior
• Gaining visibility into performance of customer loyalty campaigns
• Tailoring its campaigns to drive specific consumer behavior
Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced analytics to relevant consumer, store, channel and merchandise information to predict buying behavior. Embracing the advantages of business analytics, retailers are empowering their channels and chains to develop targeted marketing, tailored assortments and personalized shopping experiences that drive growth and market share.
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Today's shoppers expect more from retailers -- better products, service, personalization, information and overall experience. Omni channel customer analytics encompassing interactions across store, web, mobile and social channels are key to understanding and maximizing the value customers experience across all aspects of a retail brand experience. In this session, we will introduce IBM’s customer analytics, insights and segmentation solution which brings together diverse consumer information into a single integrated environment for understanding customers and segments.