Streaming video usage is going through the roof. But with the ever-growing gigabytes of video playing across more devices, how will content owners and service providers keep up? Say hello to HEVC—expected to be the industry’s standard for video compression for the next decade. High Efficiency Video Coding (HEVC), also known as H.265, was placed into final draft for ratification in January 2013. HEVC promises to cut the overall cost of delivering and storing video over current-generation MPEG-4, while maintaining or even increasing the quality of experience for viewers.