While television still commands the lion’s share of advertising spend, the 30-second spot is no longer the only game in town. Thanks to an expansive ecosystem of video-capable devices, media companies can offer advertisers a wider choice than ever with unprecedented targeting capabilities in choosing how to deliver a message while still maintaining video’s proven ability to engage audiences.
But for multi-screen video advertising to be successful, the right ad must be delivered to the right device at the right time. Join Multichannel News to examine how advertising campaigns can transcend screens while keeping viewers engaged, advertisers happy, and media companies unencumbered by increasingly complicated technical requirements.
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Moderated By:
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Presented By:
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Neil Glazebrook
Sr. Product Manager, Akamai Technologies
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Peentoo Patel
CTO of mDialog
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