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Systematic Innovation by Design

Systematic Innovation by Design

Complimentary Live Webinar
Thursday, September 12, 2013

1:00 p.m. (EDT)



You may think of innovation as something that is sparked, not practiced, and the fortunate result of imagination and opportunity. If it’s your job to create new products or services, however, you need an approach to delivering innovation that is systematic—structured, reliable, and repeatable.


Join MIT Sloan Professor Steven Eppinger—author of one of the most widely used texts on product development—for a complimentary, interactive webinar on September 12th to learn how the essential elements of “design thinking” can be applied with great success to product and service innovation.


Webinar participants will learn:


  • Why innovation is a business imperative
  • What design thinking skills are, and why everyone—not just product designers—needs them
  • How product and service development processes can make product development systematic
  • The benefits of systematic management
  • Real world examples of design thinking put in practice, including IDEO, Apple, Samsung, and Hyundai Card


Who should attend:


  • VPs of product and service management and planning
  • Directors of technology, design, process engineering, and product/service development
  • Managers of innovation and engineering


Steven Eppinger teaches interdisciplinary product development at MIT Sloan as well as executive education programs in the areas of product development and complex project management. His research focuses on organizing complex design processes to accelerate industrial practices; his current research explores the emerging practices of globally distributed product development processes.


Learn more about Eppinger's executive education programs, Managing Complex Technical Projects, Nov 5–6, and Systematic Innovation of Products, Processes, and Services, Nov 11–15.


Participants are encouraged to call in a few minutes prior to the 1:00 p.m. EDT airtime. Including the question and answer period, total time commitment will be approximately one hour.

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