Leading marketers are redefining Customer Lifetime Value by leveraging richer data, both structured and unstructured, to determine the total profit estimated for the entire future relationship with a customer. These leaders are utilizing predictive analytics to optimize individual customer interactions and outperform their peers  –  delivering significant increases in uplift rates from targeted campaigns, customer retention and operating profit.

Attend this webinar to hear David White, Senior Research Analyst, The Aberdeen Group, share insights from a recent survey of your marketing peers who use predictive analytics to learn:

• How marketing organizations use predictive analytics to measure and capitalize on CLV
• How marketers apply CLV, from smarter acquisition techniques to improved retention
• How top performers are more likely to adopt CLV-oriented capabilities to optimize individual customer interactions

Register today and learn new strategies to identify and keep your most valued customers.